Face-to-Face5 DAYS2026-10-10
ISO 37301 Lead Implementer
Design and implement an ISO 37301 compliance management system from obligations to assurance.
Design and implement customer feedback systems that drive improvement priorities and business decisions.
Voice of Customer Measurement Course
This two-day course teaches you to design and deploy Voice of Customer (VoC) programs that systematically capture customer insights. You will learn research methodologies, survey design, feedback analysis, and action planning. Upon completion, you can establish VoC systems that inform product development, service improvements, and strategic priorities.
What You Will Learn
By completing this course, you will be able to:
- Design Voice of Customer research using appropriate methodologies (surveys, interviews, focus groups).
- Analyze customer feedback systematically to identify patterns, pain points, and improvement opportunities.
- Translate customer insights into actionable priorities that drive organizational improvement.
- Establish processes for continuous customer feedback collection and analysis.
Program Modules
Understand the Voice of Customer concept, its business value, and how VoC programs drive competitive advantage. Participants learn VoC methodology and planning.
Learn to design effective customer research using surveys, interviews, and focus groups. Includes sampling, questionnaire design, and data collection planning.
Master techniques for analyzing customer feedback to identify themes, priorities, and improvement opportunities.
Translate VoC insights into action plans and establish measurement systems to track improvement effectiveness.
Design and implement an integrated Voice of Customer program for your organization.
What the Learner Gets
Each participant receives:
VoC Research Toolkit
Ready-to-use survey templates, interview guides, and analysis worksheets for launching customer feedback programs.
Data Analysis Guide
Framework for analyzing qualitative and quantitative customer feedback to identify actionable improvement opportunities.
Common questions about Voice of Customer Measurement Course course.
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